Nat Sugarman founded Beatrix Vintage Jewelry in 1946, the company was named after his sister. In 1965 he sold it to the firm's manager Leonard Mandell. This is when Beatrix jewelry really began to soar thanks to a very clever idea. Mandell wanted focus heavily on holiday jewelry. The idea was to “say it” with jewelry instead of a greeting card.
The holiday line of jewelry was licensed by Treasure Master, and it featured jewelry for Valentine's Day, Christmas, and Saint Patrick's day (just to name a few). It's important to note, however, that many of the earlier pieces of Beatrix were not marked. Marking their jewelry with BJ didn't start happening consistently until 1975.
The Chris Mouse Pin:
Many collectors of Beatrix vintage jewelry seek Christmas trees and other pins. In particular Mr. Mandell designed an adorable Chris Mouse pin, complete with a Santa outfit. Today this pin is relatively affordable, averaging between $25-$35, which is a bargain compared to some collectible jewelry.
From 1966 to 1983 the production of holiday jewelry continued and Beatrix's reputation grew. So much was the case that Disney licensed Mandell to create a line of jewelry for the company. In 1977 Mandell sold the entirety of Beatrix to Treasure Master, although he continued working for them for five more years. Beatrix closed its doors in 1983.
As mentioned, not all of Beatrix has a makers mark. Those that do will feature a Bj or “BEATRIX”.
Besides the maker's mark, look for Christmas tree pins with reindeer, or twin poinsettia pin with a golden bell. Both of these are fairly easy to find, and the pricing is very reasonable starting around $6.00 and going up to about $35.00 on average. The line of Beatrix Christmas trees has shown consistent return in value over the years.
Some of the whimsical pieces are fun to collect too, like the holly that's shaped into a Christmas doll, carnation broaches, and Christmas candle pins that look for all the world like they jumped off a greeting card.
If you're specifically buying Beatrix as a collector's item, check to be sure all the rhinestones are intact and that the enamel color isn't showing signs of wear or flaking.
Here are the current listings on eBay:
 |
| BEATRIX BJ GLASS INTAGLIA RHINESTONE PENDANT WITH CHAIN | |
 |
$5.99 Time Remaining: 12h 41m Bid now | Add to watch list |
| VTG SILVER SNOWFLAKE W RHINESTONE CENTER PENDANT NECKLACE BEATRIX JEWELRY | |
 |
$30.00 Time Remaining: 12h 59m Buy It Now for only: $30.00 Buy It Now | Add to watch list |
| VINTAGE BROOCH signed BEATRIX | |
 |
$4.99 Time Remaining: 1d 3h 41m Bid now | Add to watch list |
| Beatrix 60s Festive Enamel Christmas Candle Brooch | |
 |
$19.95 Time Remaining: 2d 4h 55m Buy It Now for only: $19.95 Buy It Now | Add to watch list |
| Vintage 60s Beatrix Jolly Santa Christmas Brooch Pin | |
 |
$98.00 Time Remaining: 2d 5h 37m Buy It Now for only: $98.00 Buy It Now | Add to watch list |
| VTG Peter Rabbit Pin The Rabbit Postman Beatrix Potter Collection | |
 |
$12.95 Time Remaining: 2d 8h 33m Buy It Now for only: $12.95 Buy It Now | Add to watch list |
| VINTAGE BEATRIX SANTA RIDING A BIRD PIN BROOCH | |
 |
$14.99 Time Remaining: 2d 9h 26m Bid now | Add to watch list |
| BEATRIX enameled PANDA brooch pin | |
 |
$4.95 Time Remaining: 3d 9h 49m Bid now | Add to watch list |
| MISC LOT OF 14 VINTAGE PINS ONE 1 BEATRIX 1 LAMODE GF | |
 |
$7.99 Time Remaining: 3d 10h 15m Bid now | Add to watch list |
| Vintage angel pin BEATRIX goldtone Signed | |
 |
$4.95 Time Remaining: 3d 11h 55m Bid now | Add to watch list |
| HUGE runway 70s eames era signed necklace gold tone RETRO BJ beatrix modernist | |
 |
$5.99 Time Remaining: 3d 12h 1m Buy It Now for only: $28.99 Buy It Now | Bid now | Add to watch list |
| VINTAGE BEATRIX ANGEL BROOCH 2 TALL | |
 |
$15.00 Time Remaining: 3d 13h 17m Buy It Now for only: $15.00 Buy It Now | Add to watch list |
| VINTAGE USA Estate 1950s BEATRIX JEWELS BJ Enamel Duck Whimsical Bird Brooch | |
 |
$27.02 Time Remaining: 3d 15h 25m Bid now | Add to watch list |
| Vintage 60s Christmas Enamel Goldtone Candle Holly Pin Brooch Beatrix | |
 |
$9.99 Time Remaining: 4d 3h 9m Buy It Now for only: $9.99 Buy It Now | Add to watch list |
| ELEGANT VINTAGE LEAF SHAPED PIN w COLORED STONES SIGNED BEATRIX | |
 |
$5.99 Time Remaining: 4d 23h 57m Buy It Now for only: $6.99 Buy It Now | Bid now | Add to watch list |
| Vintage Pin Red Enameled Apple Signed Beatrix | |
 |
$18.00 Time Remaining: 5d 2h 20m Buy It Now for only: $18.00 Buy It Now | Add to watch list |
| Vintage Rhinestone BEATRIX Christmas Bell Brooch Pin | |
 |
$20.00 Time Remaining: 5d 5h Buy It Now for only: $24.00 Buy It Now | Bid now | Add to watch list |
| MIXED LOT SIGNED JEWELRY 54 NECKLACE brooch BEATRIX CELEBRITY GERRYS PEP | |
 |
$8.99 Time Remaining: 5d 7h 29m Bid now | Add to watch list |
| VINTAGE SIGNED BEATRIX POINSETTIA PIN SO PRETTY SPARKLY | |
 |
$14.99 Time Remaining: 5d 8h 21m Bid now | Add to watch list |
| VINTAGE c1960 SILVER BEATRIX POTTER PUFFY GEMMA PUDDLE DUCK CHARM FREE PP UK | |
 |
$15.80 Time Remaining: 5d 9h 2m Bid now | Add to watch list |
| Vintage ANGEL SIGNED BEATRIX BROOCH PIN WITH BLUE STAR | |
 |
$9.99 Time Remaining: 5d 12h 13m Buy It Now for only: $12.00 Buy It Now | Bid now | Add to watch list |
| Beatrix Shamrock Goldtone with Green Colored Stones Mint Condition | |
 |
$12.00 (1 Bid) Time Remaining: 6d 3h 48m Bid now | Add to watch list |
| GORGEOUS Vintage BEATRIX Multi Color Rhinestone Enamel Christmas Bell Brooch Pin | |
 |
$24.95 Time Remaining: 6d 7h 19m Buy It Now for only: $24.95 Buy It Now | Add to watch list |
| CHRISTMAS PINS LARGE LOT VINTAGE CHRISTMAS PINS BEATRIX | |
 |
$19.99 Time Remaining: 6d 15h 20m Buy It Now for only: $19.99 Buy It Now | Add to watch list |
| VTG CHRISTMAS CANDLE NOEL BEATRIX PIN BROOCH | |
 |
$22.00 Time Remaining: 7d 2h 35m Buy It Now for only: $22.00 Buy It Now | Add to watch list |
| Vintage BEATRIX Goldtone Green Enamel LEAVE Pin Brooch | |
 |
$25.99 Time Remaining: 7d 8h 18m Buy It Now for only: $25.99 Buy It Now | Add to watch list |
| Vintage BEATRIX Goldtone Green Enamel LEAVE Pin Brooch | |
 |
$25.99 Time Remaining: 7d 8h 18m Buy It Now for only: $25.99 Buy It Now | Add to watch list |
| Signed BEATRIX Rhinestones Goldtone RABBIT Pin Brooch | |
 |
$24.99 Time Remaining: 8d 10h 42m Buy It Now for only: $24.99 Buy It Now | Add to watch list |
| CHARMING SIGNED BJ BEATRIX ENAMEL DUCK BIRD BROOCH PIN WITH TOP HAT AND CANE | |
 |
$25.00 Time Remaining: 8d 23h 42m Buy It Now for only: $25.00 Buy It Now | Add to watch list |
| Vintage Beatrix Christmas Bell Brooch Signed Book Piece Scarce 130VLU FREE SHIP | |
 |
$24.77 Time Remaining: 9d 10h 58m Buy It Now for only: $24.77 Buy It Now | Add to watch list |
| Vintage Beatrix Basket of Flowers Rhinestone Brooch | |
 |
$15.00 Time Remaining: 10d 5h 31m Buy It Now for only: $15.00 Buy It Now | Add to watch list |
| BEATRIX VINTAGE RHINESTONE CHIRSTMAS WREATH PIN | |
 |
$19.00 Time Remaining: 10d 12h 48m Buy It Now for only: $19.00 Buy It Now | Add to watch list |
| Vintage Beatrix Signed Santa Face Brooch Pin Figural | |
 |
$26.99 Time Remaining: 11d 7h 44m Buy It Now for only: $26.99 Buy It Now | Add to watch list |
| VTG BEATRIX BJ HOLLY BERRY BASKET PIN BROOCH CHRISTMAS | |
 |
$19.95 Time Remaining: 11d 14h 5m Buy It Now for only: $19.95 Buy It Now | Add to watch list |
| Beatrix Enameled Christmas Candle Christmas Pin | |
 |
$10.00 Time Remaining: 14d 12h 8m Buy It Now for only: $10.00 Buy It Now | Add to watch list |
| Vint Fruit RED ENAMEL APPLE signed BEATRIX Brooch Pin | |
 |
$99.99 Time Remaining: 14d 15h 38m Buy It Now for only: $99.99 Buy It Now | Add to watch list |
| VINTAGE GOLD TONE ENAMEL REINDEER CHRISTMAS PIN BROOCH SIGNED BEATRIX | |
 |
$9.99 Time Remaining: 16d 13h 9m Buy It Now for only: $9.99 Buy It Now | Add to watch list |
| THREE CANDLESTICK VINTAGE PINS SIGNED BEATRIX DODDS | |
 |
$15.00 Time Remaining: 17d 13h 55m Buy It Now for only: $15.00 Buy It Now | Add to watch list |
| Vintage Enamel Apple Pin Beatrix signed | |
 |
$54.95 Time Remaining: 18d 3h 22m Buy It Now for only: $54.95 Buy It Now | Add to watch list |
| Vintage Beatrix Christmas Bell Brooch Signed Book Piece 130 Value FREE SHIP | |
 |
$24.77 Time Remaining: 18d 4h 30m Buy It Now for only: $24.77 Buy It Now | Add to watch list |
| FUN VINTAGE BEATRIX GREEN IRISH ST PATRICKS DAY BROOCH | |
 |
$40.80 Time Remaining: 18d 8h 10m Buy It Now for only: $40.80 Buy It Now | Add to watch list |
| Vintage Beatrix Enamel Sweet Georgia Peach Brooch | |
 |
$45.00 Time Remaining: 19d 21m Buy It Now for only: $45.00 Buy It Now | Add to watch list |
| BEATRIX RHINESTONE ENAMEL CHRISTMAS TREE PIN BROOCH | |
 |
$31.49 Time Remaining: 19d 21h 51m Buy It Now for only: $31.49 Buy It Now | Add to watch list |
| Vintage Beatrix Christmas Enamel Gold Pin Cat Pulling Sleigh with Christmas Tree | |
 |
$21.59 Time Remaining: 20d 5h 57m Buy It Now for only: $21.59 Buy It Now | Add to watch list |
| Beatrix Brand Costume Jewelry Christmas Holly 2 Inch Brooch | |
 |
$9.99 Time Remaining: 20d 6h 46m Buy It Now for only: $9.99 Buy It Now | Add to watch list |
| LARGE GOLD TONE RHINESTONE BEATRIX CHRISTMAS WREATH NECKLACE PENDANT | |
 |
$18.99 Time Remaining: 21d 7h 39m Buy It Now for only: $18.99 Buy It Now | Add to watch list |
| BJ Rhinestone Christmas Tree Pin Brooch Beatrix Jewels | |
 |
$19.99 Time Remaining: 21d 13h 37m Buy It Now for only: $19.99 Buy It Now | Add to watch list |
| Vintage Beatrix Gold tone Heart Necklace CAT RESCUE | |
 |
$15.99 Time Remaining: 23d 1h 1m Buy It Now for only: $15.99 Buy It Now | Add to watch list |
| Goldtone Filigree Heart Cupid Holding Red Rhinestone Heart Pin Brooch Beatrix | |
 |
$6.50 Time Remaining: 23d 4h 23m Buy It Now for only: $6.50 Buy It Now | Add to watch list |
| Vtg 50s Signed BEATRIX RS Christmas Bell Pin Brooch | |
 |
$17.88 Time Remaining: 23d 5h 39m Buy It Now for only: $17.88 Buy It Now | Add to watch list |
