Vintage Sarah Coventry Jewelry was made from 1949 to 1984. Sarah Coventry was started by the owner of Emmons Jewelry company. It was sold though direct sales methods, like home parties.
Sarah Coventry was a very well known name because it was marketed on TV and women's magazines.
The company used several different signatures throughout the years.
Some marks were
"SarahCov"
"Sarah" in a diamond
"SARAH'; "Coventry"
"SC"
"SAC"
"SaC"
Many signatures also included the copyright symbol.
They also use the names Lady Coventry and Lord Coventry for some of their pieces.
The pieces encompass a large variety of styles and there is no "signature look". 
They made many beautiful rhinestone pieces are that priced much less than some of the other brands. The name brand is not in high demand with collectors, so it is fairly easy to get the pieces you love at great prices.
Here are the current listings on eBay:
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| Silvertone TOM SAWYER Tie CuffLink Set SARAH COVENTRY | |
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$24.50 Time Remaining: 32m Buy It Now for only: $24.50 Buy It Now | Add to watch list |
| VINTAGE LEAF BROOCH MADE IN CANADA SARAH COV | |
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$14.99 Time Remaining: 43m Buy It Now for only: $14.99 Buy It Now | Add to watch list |
| Vtg NOS Sarah Coventry RING Purple Faux Amethyst Sz 6 3+items ship free US | |
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$15.29 Time Remaining: 47m Buy It Now for only: $15.29 Buy It Now | Add to watch list |
| XXX RARE Sarah Coventry 1968 FASHION PETALS AQUA Set 3+items ship free US | |
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$40.80 Time Remaining: 47m Buy It Now for only: $40.80 Buy It Now | Add to watch list |
| Vtg Sarah Coventry 77 FLUTTER BYES TWO Necklaces Little Gold Butterflies EXC | |
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$16.14 Time Remaining: 47m Buy It Now for only: $16.14 Buy It Now | Add to watch list |
| Vtg Sarah Coventry Heavy Goldplate MESH BELT EX condition 3+ items ship free US | |
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$25.49 Time Remaining: 47m Buy It Now for only: $25.49 Buy It Now | Add to watch list |
| Vtg Sarah Coventry FASHION FROST 2 Necklaces Earrings Blue + Green Beads EXC | |
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$28.04 Time Remaining: 47m Buy It Now for only: $28.04 Buy It Now | Add to watch list |
| Vtg Sarah Coventry PEKING Brooch Pendant Earrings EXC 3+items ship free US | |
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$30.59 Time Remaining: 47m Buy It Now for only: $30.59 Buy It Now | Add to watch list |
| Vtg Sarah Coventry Cute Little Owl Earrings Turquoise Cabs for Pierced Ears GC | |
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$11.89 Time Remaining: 47m Buy It Now for only: $11.89 Buy It Now | Add to watch list |
| Vtg Sarah Coventry NECKLACE Silverplate RODS CHAIN EXC 3+items ship free US | |
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$9.99 (1 Bid) Time Remaining: 47m Bid now | Add to watch list |
| Vtg Sarah Coventry INDIAN MAIDEN Dangle Earrings EXC 3+items ship free US | |
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$22.94 Time Remaining: 47m Buy It Now for only: $22.94 Buy It Now | Add to watch list |
| Vtg Sarah Coventry Pin Earrings Bracelet Set Rhinestones Pearls Versatile EXC | |
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$30.60 Time Remaining: 47m Buy It Now for only: $30.60 Buy It Now | Add to watch list |
| X RARE Sarah Coventry UNDER THE SEA Charm Bracelet VG 3+items ship free US | |
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$42.50 Time Remaining: 47m Buy It Now for only: $42.50 Buy It Now | Add to watch list |
| Vtg Sarah Coventry THREE CHEERS Red White Blue Necklace 3+items ship free US | |
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$14.44 Time Remaining: 47m Buy It Now for only: $14.44 Buy It Now | Add to watch list |
| VTG Sarah Coventry DAISY TIME Aqua Brooch Green Ctr EXC 3+items ship free US | |
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$16.14 Time Remaining: 47m Buy It Now for only: $16.14 Buy It Now | Add to watch list |
| Vtg 72 Hard to Find Sarah Coventry BLACK REFLECTIONS Bracelet Earrings EXC | |
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$24.65 Time Remaining: 47m Buy It Now for only: $24.65 Buy It Now | Add to watch list |
| VTG Sarah Coventry RING EBB TIDE Faux Hematite GC 3items ship free US | |
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$9.99 Time Remaining: 47m Bid now | Add to watch list |
| Vtg Sarah Coventry PASTEL BEADS 2 Necklace Set EX 3+items ship free US | |
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$14.44 Time Remaining: 47m Buy It Now for only: $14.44 Buy It Now | Add to watch list |
| RARE Sarah Coventry Faux Ivory Gold CREDO Cross EXC 3 + items ship free US | |
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$24.64 Time Remaining: 48m Buy It Now for only: $24.64 Buy It Now | Add to watch list |
| RARE VTG Sarah Coventry SEA SCROLL Bracelet Earrings | |
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$32.72 Time Remaining: 48m Buy It Now for only: $32.72 Buy It Now | Add to watch list |
| RARE HTF Vtg Sarah Coventry ROYAL CROWN Ring Hi Domed VGC 3+items ship free US | |
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$25.49 Time Remaining: 48m Buy It Now for only: $25.49 Buy It Now | Add to watch list |
| H T F Vtg Sarah Coventry FESTIVAL Brooch Earrings VGC | |
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$29.32 Time Remaining: 48m Buy It Now for only: $29.32 Buy It Now | Add to watch list |
| Sarah Coventry Vtg Fashion Cuff WATCH Quartz Clamper EX 3+item ship free US | |
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$16.99 Time Remaining: 48m Buy It Now for only: $16.99 Buy It Now | Add to watch list |
| ULTRA RARE Sarah Coventry ORIGINAL BERMUDA BLUE Ring Near MINT | |
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$42.08 Time Remaining: 48m Buy It Now for only: $42.08 Buy It Now | Add to watch list |
| SARAH COVENTRY 4 1 4 HUGE Jointed Swingng OWL Necklace 3 + items ship free US | |
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$22.94 Time Remaining: 48m Buy It Now for only: $22.94 Buy It Now | Add to watch list |
| H T F Sarah Coventry BITTERSWEET Brooch Earrings VGC 3+items ship free US | |
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$29.74 Time Remaining: 48m Buy It Now for only: $29.74 Buy It Now | Add to watch list |
| RARE HTF Vtg Sarah Coventry Necklace KATRINA Delft Blue HOLLAND EX | |
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$21.24 Time Remaining: 48m Buy It Now for only: $21.24 Buy It Now | Add to watch list |
| Sarah Coventry JAVA RING Purple Amber Topaz Gplate EX 3+items ship free US | |
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$21.24 Time Remaining: 48m Buy It Now for only: $21.24 Buy It Now | Add to watch list |
| RARE HTF Vtg Sarah Coventry LILAC TIME 2 Necklaces Dangle Earrings MINT Set | |
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$29.74 Time Remaining: 48m Buy It Now for only: $29.74 Buy It Now | Add to watch list |
| RARE 1956 Sarah Coventry CELESTIAL FIRE Necklace Err EX | |
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$33.58 Time Remaining: 48m Buy It Now for only: $33.58 Buy It Now | Add to watch list |
| 70s SARAH COVENTRY PICADILLY CIRCLE Pendant Necklace EX 3+items ship free US | |
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$16.14 Time Remaining: 51m Buy It Now for only: $16.14 Buy It Now | Add to watch list |
| 1957 Sarah Coventry MIDNIGHT MAGIC Bracelet Earrings EX 3+itemsshipfreeUS | |
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$74.80 Time Remaining: 51m Buy It Now for only: $74.80 Buy It Now | Add to watch list |
| 1970 Sarah Coventry GOLDEN TASSEL Necklace W Tassel 3+items ship free US | |
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$12.74 Time Remaining: 51m Buy It Now for only: $12.74 Buy It Now | Add to watch list |
| BRILLIANT Vtg 1960 Sarah Coventry Hurricane BROOCH PINWHEEL EXC | |
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$22.52 Time Remaining: 51m Buy It Now for only: $22.52 Buy It Now | Add to watch list |
| Vintage Costume jewelry Sarah Coventry clip on earrings Silver | |
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$3.99 Time Remaining: 58m Buy It Now for only: $5.99 Buy It Now | Bid now | Add to watch list |
| Vintage Sarah Coventry Starburst Sunflower Brooch Earrings Demi Set | |
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$22.50 Time Remaining: 1h Buy It Now for only: $22.50 Buy It Now | Add to watch list |
| Vintage Sarah Coventry Faux Coral Flower Brooch Earrings Demi Set | |
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$26.50 Time Remaining: 1h 6m Buy It Now for only: $26.50 Buy It Now | Add to watch list |
| 17 Avon Sarah Coventry Necklaces Earrings Bracelets all signed | |
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$13.99 Time Remaining: 1h 10m Bid now | Add to watch list |
| SARAH COVENTRY SUMMER MAGIC NECKLACE AND CLIP EARRINGS | |
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$17.99 Time Remaining: 1h 14m Buy It Now for only: $17.99 Buy It Now | Add to watch list |
| Retro Sarah Coventry vintage silver tone black imitation onyx stone bracelet | |
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$18.99 Time Remaining: 1h 20m Bid now | Add to watch list |
| vintage estate demi parure SARAH COVENTRY brooch clip on earrings gold tone | |
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$7.99 (1 Bid) Time Remaining: 1h 25m Bid now | Add to watch list |
| Vintage Goldtone Starfish Choker Marked SARAH COV | |
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$3.99 Time Remaining: 1h 26m Bid now | Add to watch list |
| Vintage Clear Magenta Plastic on GT Apple Brooch Signed SARAH COV | |
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$1.54 (2 Bids) Time Remaining: 1h 30m Bid now | Add to watch list |
| Vintage Sarah Coventry Flower Earrings w Pink Glass Centers | |
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$8.99 Time Remaining: 1h 31m Buy It Now for only: $8.99 Buy It Now | Add to watch list |
| Vtg Sarah Coventry Heart Leaf Fruit Rhinestone Adjustable Necklace | |
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$9.95 Time Remaining: 1h 38m Buy It Now for only: $9.95 Buy It Now | Add to watch list |
| Lot 63 Pc Vintage Costume Jewelry Trifari BSK Coro Sarah Coventry | |
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$19.99 Time Remaining: 1h 51m Bid now | Add to watch list |
| Vintage Lot of Jewelry Necklace Bracelets Jewelry Sarah Coventry 144 | |
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$9.88 Time Remaining: 1h 52m Buy It Now for only: $9.88 Buy It Now | Add to watch list |
| Sarah Coventry faux Coral Turquoise Snowflake Pin Set | |
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$79.99 Time Remaining: 1h 53m Buy It Now for only: $79.99 Buy It Now | Add to watch list |
| Greek Key Necklace by Sarah Coventry | |
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$8.50 Time Remaining: 1h 54m Buy It Now for only: $8.50 Buy It Now | Add to watch list |
| Lot 66 Pc Vintage Costume Jewelry Trifari Sarah Coventry Monet Botticelli | |
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$26.62 (4 Bids) Time Remaining: 1h 56m Bid now | Add to watch list |
