Vintage Sarah Coventry Jewelry was made from 1949 to 1984. Sarah Coventry was started by the owner of Emmons Jewelry company. It was sold though direct sales methods, like home parties.
Sarah Coventry was a very well known name because it was marketed on TV and women's magazines.
The company used several different signatures throughout the years.
Some marks were
"SarahCov"
"Sarah" in a diamond
"SARAH'; "Coventry"
"SC"
"SAC"
"SaC"
Many signatures also included the copyright symbol.
They also use the names Lady Coventry and Lord Coventry for some of their pieces.
The pieces encompass a large variety of styles and there is no "signature look". 
They made many beautiful rhinestone pieces are that priced much less than some of the other brands. The name brand is not in high demand with collectors, so it is fairly easy to get the pieces you love at great prices.
Here are the current listings on eBay:
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| Sarah Coventry Vintage Fashion Three Tiered Flower Blue Rhinestone Ring | |
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$17.50 Time Remaining: 30m Buy It Now for only: $17.50 Buy It Now | Add to watch list |
| Sarah Coventry Amber or White Reversible Flower Goldtone Clip on Earrings | |
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$9.00 Time Remaining: 30m Buy It Now for only: $9.00 Buy It Now | Add to watch list |
| Sarah Coventry Vintage Necklace 1979 Starlite 1 Clear Rhinestones 15 Nice | |
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$11.50 Time Remaining: 33m Buy It Now for only: $11.50 Buy It Now | Add to watch list |
| Vintage Sarah Coventry Pin Brooch Gold Star Pink Stones | |
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$24.95 Time Remaining: 34m Buy It Now for only: $24.95 Buy It Now | Add to watch list |
| Sarah Coventry Vintage Fashion Goldtone Basket Weave Brooch and Earrings Set | |
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$19.99 Time Remaining: 40m Buy It Now for only: $19.99 Buy It Now | Add to watch list |
| LOT OF VINTAGE AND MONDERN RINGS 1 IS SARAH COV | |
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$10.50 (2 Bids) Time Remaining: 42m Bid now | Add to watch list |
| vintage lot 3 silver rhinestone necklaces Sarah Coventry | |
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$25.00 Time Remaining: 46m Bid now | Add to watch list |
| SARAH COVENTRY 1960S VINTAGE EARRINGS LARGE ROUND PEARL DESIGN CLIP ONS 2 LONG | |
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$6.95 Time Remaining: 47m Bid now | Add to watch list |
| Sarah Coventry NATURES CHOICE Brooch Pin Sara Cov | |
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$9.95 Time Remaining: 49m Buy It Now for only: $9.95 Buy It Now | Add to watch list |
| Vintage Sarah Coventry Alaskan Summer Brooch Pin | |
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$15.99 Time Remaining: 56m Buy It Now for only: $20.00 Buy It Now | Bid now | Add to watch list |
| Vintage Sarah Coventry 2pr earrings and broach lot of 5 pieces | |
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$12.00 Time Remaining: 1h Bid now | Add to watch list |
| VINTAGE SARAH COVENTRY WHITE FLOWER BROOCH EARING SET SILVER TONE | |
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$16.00 (1 Bid) Time Remaining: 1h 1m Bid now | Add to watch list |
| Vintage SARAH COVENTRY 9369 Adjustable Silvertone Clamp Bracelet 1977 | |
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$9.99 Time Remaining: 1h 4m Buy It Now for only: $18.99 Buy It Now | Bid now | Add to watch list |
| Sarah Coventry PRECIOUS Brooch Pin Sara Cov | |
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$12.95 Time Remaining: 1h 5m Buy It Now for only: $12.95 Buy It Now | Add to watch list |
| Goldtone Stylis SEA URCHIN Set SARAH COVENTRY | |
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$35.50 Time Remaining: 1h 12m Buy It Now for only: $35.50 Buy It Now | Add to watch list |
| SARAH COVENTRY FLOWER BROOCH EARRING SET | |
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$12.99 (1 Bid) Time Remaining: 1h 12m Bid now | Add to watch list |
| 817 Vintage Costume Jewelry Lot Brooch Necklace+ MONET TRIFARI SARAH COVENTRY | |
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$102.50 (9 Bids) Time Remaining: 1h 15m Bid now | Add to watch list |
| Sarah Coventry FROZEN LACE Earrings Sara Cov | |
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$7.95 Time Remaining: 1h 18m Buy It Now for only: $7.95 Buy It Now | Add to watch list |
| Sarah Coventry Silver Tone Necklace w Balls and Earrings Matching set Mint | |
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$12.95 Time Remaining: 1h 25m Bid now | Add to watch list |
| VINTAGE SARAH COVENTRY SILVER TONE WHITE BEAD DOUBLE CHAIN PENDANT NECKLACE | |
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$6.50 (2 Bids) Time Remaining: 1h 44m Bid now | Add to watch list |
| Vintage Sarah Coventry Clear Smokey Rhinestone Brooch and Ear Rings | |
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$7.99 Time Remaining: 1h 45m Bid now | Add to watch list |
| Lot of Costume Jewelry Parts Some Signed Sarah Coventry 344A | |
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$3.00 (2 Bids) Time Remaining: 1h 52m Bid now | Add to watch list |
| Vintage Sarah Coventry Gold Tone Brooch and Earring Set | |
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$3.99 (1 Bid) Time Remaining: 1h 52m Bid now | Add to watch list |
| Sarah Coventry Silvertone Adjustible Ring Moonstone | |
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$9.99 Time Remaining: 1h 52m Buy It Now for only: $9.99 Buy It Now | Add to watch list |
| Vintage Sarah Coventry Pin Letter R Goldtone | |
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$6.99 Time Remaining: 1h 58m Bid now | Add to watch list |
| Vintage Sarah Coventry Letter R Pin Goldtone | |
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$6.99 Time Remaining: 2h 1m Bid now | Add to watch list |
| Vintage Sarah Coventry Letter P Pin Goldtone | |
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$6.99 Time Remaining: 2h 4m Bid now | Add to watch list |
| Vintage Sarah Coventry Pin Letter M Goldtone | |
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$6.99 Time Remaining: 2h 9m Bid now | Add to watch list |
| Sarah Coventry MAGIC HOOP Necklace Sara Cov | |
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$5.95 Time Remaining: 2h 11m Buy It Now for only: $5.95 Buy It Now | Add to watch list |
| Vintage SARAH COVENTRY Bracelet Faux Stone Pearl | |
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$15.95 Time Remaining: 2h 11m Bid now | Add to watch list |
| Vintage Sarah Coventry Pin Letter C Goldtone | |
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$6.99 Time Remaining: 2h 13m Bid now | Add to watch list |
| Vintage Sarah Coventry Letter H Pin Goldtone | |
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$6.99 Time Remaining: 2h 16m Bid now | Add to watch list |
| Sarah Coventry CENTER ATTRACTION Necklace Sara Cov | |
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$14.95 Time Remaining: 2h 20m Buy It Now for only: $14.95 Buy It Now | Add to watch list |
| Sarah Coventry 2 Jade Green Evergreen Pendants Necklace Gold Tone Chain Mint | |
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$18.95 Time Remaining: 2h 24m Bid now | Add to watch list |
| RETRO SARAH COV Coventry Flower Brooch PENDANT signed vintage sunflower pin | |
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$12.00 Time Remaining: 2h 31m Bid now | Add to watch list |
| Sarah Coventry Love Story Heart Pendant November Topaz Rhinestone Birthstone Cov | |
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$31.99 Time Remaining: 2h 32m Buy It Now for only: $31.99 Buy It Now | Add to watch list |
| Lovely Large Sarah Coventry Vintage Brooch | |
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$11.99 Time Remaining: 2h 33m Buy It Now for only: $27.33 Buy It Now | Bid now | Add to watch list |
| SIGNED SARAH COVENTRY LUCITE CAMEO TASSEL PENDANT | |
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$14.99 Time Remaining: 2h 35m Buy It Now for only: $14.99 Buy It Now | Add to watch list |
| VINTAGE SARAH COVENTRY PENDANT | |
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$29.99 Time Remaining: 2h 37m Buy It Now for only: $29.99 Buy It Now | Add to watch list |
| XXX RARE Sarah Coventry CONTESSA TIARA Necklace Errg 3 + items ship free US | |
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$66.30 Time Remaining: 2h 40m Buy It Now for only: $66.30 Buy It Now | Add to watch list |
| 1960 Sarah Coventry ALASKAN SUMMER Brooch Bracelet Earrings PARURE Gorgeous | |
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$45.90 Time Remaining: 2h 40m Buy It Now for only: $45.90 Buy It Now | Add to watch list |
| Vintage Sarah Coventry FASHION SPLENDOR Brooch Errgs EX 3 + items ship free US | |
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$31.44 Time Remaining: 2h 40m Buy It Now for only: $31.44 Buy It Now | Add to watch list |
| Vtg Sarah Coventry ESSENCE Necklace Pierced Earrings VGC 3+itemsship free US | |
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$16.14 Time Remaining: 2h 40m Buy It Now for only: $16.14 Buy It Now | Add to watch list |
| H T F Vintage Sarah Coventry STING Nifty BEE Brooch EXC 3+itemsshipfreeUS | |
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$11.04 Time Remaining: 2h 40m Buy It Now for only: $11.04 Buy It Now | Add to watch list |
| Vtg Sarah Coventry Little WIGGLY Earrings Married Necklace X 3+itemsshipfreeUS | |
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$14.44 Time Remaining: 2h 40m Buy It Now for only: $14.44 Buy It Now | Add to watch list |
| XXX RARE 50s Sarah Coventry RASPBERRY ICE Brooch Err EX 3 + items ship free US | |
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$33.15 Time Remaining: 2h 40m Buy It Now for only: $33.15 Buy It Now | Add to watch list |
| ULTRARARE Sarah Cov Canada ISABELLA Brooch Necklace VGC 3 + items ship free US | |
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$45.05 Time Remaining: 2h 40m Buy It Now for only: $45.05 Buy It Now | Add to watch list |
| Vtg Sarah Coventry Ring BLUE LADY Adjustable VGC 3 items ship free US | |
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$14.44 Time Remaining: 2h 40m Buy It Now for only: $14.44 Buy It Now | Add to watch list |
| XXX HTF RARE 61 Sarah Coventry COLLEEN Heart EARRINGS EXC 3+itemshipfree US | |
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$23.80 Time Remaining: 2h 40m Buy It Now for only: $23.80 Buy It Now | Add to watch list |
| VTG Sarah Coventry FASHION CUFF Huge Wide Bracelet VG 3 + items ship free US | |
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$21.24 Time Remaining: 2h 40m Buy It Now for only: $21.24 Buy It Now | Add to watch list |
